CT Interactive Expands Greek Presence with 30-Game Launch on winmasters
The studio’s second regulated-market go-live in four days points to a distribution strategy, not a one-off deal.
CT Interactive has taken its casino content live on winmasters in Greece, the supplier announced on 3 August 2026. The CT Interactive winmasters Greece integration covers 30 titles, including 40 Shining Jewels, 40 Diamond Treasures, 20 Star Party, Big Joker, Piggy Crash and Win Storm. It is the studio’s second regulated-market launch in under a week, following its bet365.nl go-live on 30 July, per the company’s newsroom.
Why the CT Interactive winmasters Greece deal matters now
Taken alone, a 30-title integration is routine trade news. The timing is what earns attention. Four days separate this launch from the studio’s Dutch debut with bet36, two regulated European markets, one week.
That cadence reads as strategy. Monika Zlateva, Chief Commercial Officer at CT Interactive, said as much: “Collaborating with well-established operators is a key part of our commercial strategy, and we are delighted to introduce our portfolio to an even wider audience.” The company is compounding reach market by market rather than chasing a single marquee exclusive. Slower, but harder to unwind.
What the winmasters integration actually involves
The deal puts a selection of CT Interactive’s catalogue, games the company describes as its top performers, in front of winmasters players in Greece. Martin Ivanov, Chief Operating Officer at CT Interactive, called it “another successful step in our expansion across regulated markets” and said the teams “worked closely throughout the integration process.”
winmasters, for its part, framed the addition as a content-depth move. Thanos Karakostas, the operator’s Head of Product, said the studio’s games mark “another important step” in enriching its casino portfolio and reinforcing its market position. Standard operator logic: more shelf variety, more reasons for players to stay in the lobby.
No commercial terms, deal length or exclusivity arrangements were disclosed.
The operator read
For platform and content teams, the useful signal here isn’t the deal itself, it’s the model. Mid-tier studios are increasingly treating regulated markets as a checklist, adding one licensed jurisdiction at a time through established local operators. If you run content acquisition for an operator in a regulated market, expect more portfolio-sized pitches like this one, and expect suppliers to arrive with launch-ready integrations rather than exploratory conversations.
The caveat worth naming
This is a single-source announcement, and the performance claims in it, “top-performing titles,” “premium gaming portfolio”, are the company’s own characterisations. Neither side has published data on how the games land with Greek players, and no integration guarantees uptake. Localised portfolios succeed or fail on player behavior, not press releases. That verdict comes later.
What comes next for CT Interactive in Greece and Europe?
Watch two things over the next six to twelve months. First, whether CT Interactive keeps this launch rhythm going across other regulated European markets, the Netherlands and Greece in one week sets an obvious pattern to extend. Second, whether the winmasters relationship deepens beyond the initial 30 titles; CT Interactive used the language of a “long-term partnership”, winmasters of a “successful collaboration”, and the natural next step for both would be expanded content or promotional activity.
Source: CT Interactive
