Better Collective Launches Prediction Pro to Expand Its Subscription Offering Into Prediction Markets
Better Collective has launched Prediction Pro, a subscription product built to help prediction market traders assess probabilities, understand market developments and make more informed decisions. The product pulls forecasting tools, expert analysis and analyst trade tracking into a single platform aimed at an audience of event-market traders.
The launch, announced on 19 October 2026, moves the digital sports media group deeper into a category it first signalled interest in earlier this year. Rather than targeting traditional sports bettors, Prediction Pro is pitched at users trading across prediction markets, a segment Better Collective says it already reaches through its media brands and paid media business.
What Prediction Pro brings to prediction market traders
Prediction Pro builds on a platform that brings together market information and side-by-side pricing from Kalshi and Polymarket, spanning sports, politics, economics, entertainment and other event categories. On top of that pricing layer, the subscription adds forecasting tools, expert analysis and analyst trade tracking to help users assess market prices.
Subscribers also receive daily expert analysis, analyst trade tracking, a dedicated newsletter and access to a Discord community where members can discuss market developments. More information and subscription options are available at predictionpro.com.
How Prediction Pro fits Better Collective’s subscription strategy
The product is available in two ways: as a standalone subscription, or as an add-on to Action Pro, Action Network’s existing subscription product. That dual structure lets the company offer Prediction Pro to new users while also making it available to its existing Action Network subscribers.
The launch builds directly on Better Collective’s expansion into prediction markets, which the company announced in March 2026. It also draws on existing assets, with Better Collective already providing prediction market news, analysis, educational guides and platform reviews through Action Network and VegasInsider, and running paid customer acquisition campaigns that connect users with prediction market platforms.
Why the Midterms 2026 hub sits at the centre of the launch
A dedicated Midterms 2026 hub is a central feature at launch, providing forecasts and analysis ahead of the November U.S. midterm elections. Covering House, Senate and gubernatorial races, the hub lets subscribers compare model-estimated election probabilities with current market prices.
The timing gives the product an immediate, high-interest use case. Action Network already offers pricing tools and midterm election odds, along with trading analysis through its “Predicting Politics” podcast, presented by DraftKings, so the hub extends an election-markets presence the group has already been building.
What Jesper Søgaard says about Prediction Pro
Jesper Søgaard, Co-Founder and Co-CEO of Better Collective, framed the product as a natural extension of the group’s existing reach.
“Across our media brands and Paid Media business, we already connect audiences with prediction markets. Prediction Pro builds on that presence and our subscription experience at Action Network, giving users more tools to assess probabilities and understand the reasoning behind market views.”
The company describes the launch as an opportunity to reach new audiences, serve a broader range of interests and build deeper, recurring relationships with its users.
How Prediction Pro strengthens Better Collective’s position in prediction markets
Prediction Pro gives Better Collective a dedicated subscription product in a category where it already holds a media and paid media presence. A company whose core business sits in sports betting media is now building a recurring subscription offering around event markets alongside traditional match odds.
For a group with a stated vision of becoming the leading digital sports media group, prediction markets open up both a new audience and a route to deeper, recurring relationships with users. With the product timed to one of the busiest event-market moments of the year, the Midterms 2026 launch gives Better Collective an immediate platform to grow that foothold.
Source: Better Collective
