BETER Secures Alberta AGLC Supplier Registration, Its Second Canadian Province After Ontario
BETER has secured Services Supplier Registration from the Alberta Gaming, Liquor and Cannabis (AGLC), the regulator confirming the provider can now supply live streams, real-time data and odds to Alberta-licensed operators. The company describes itself as an award-winning provider of live streams, live data and odds for esports and sports.
The registration is BETER’s second provincial approval in Canada, following its recent registration in Ontario. It gives the supplier legal footing in a second regulated Canadian market and slots into a wider North American expansion that already spans ten US approvals.
What BETER’s Alberta AGLC registration allows
The registration clears BETER to provide Alberta-licensed operators with live streams, real-time data and odds for its exclusive portfolio of fast-paced esports and sports content. That includes its ESportsBattle eLeagues, the Setka Cup table tennis series and the BSKT Cup basketball league. In short, operators licensed in Alberta can now legally take BETER’s content and pricing feeds, which was not previously the case.
Why a second Canadian registration matters for BETER
With Ontario secured earlier and Alberta now added, BETER holds registrations in two provinces of Canada’s regulated gaming market. The company frames Alberta as another milestone in its broader North American strategy and a strengthening of its Canadian presence. Alongside its ten regulatory approvals across the United States, and stated plans to pursue more, the two-province position points to a methodical, market-by-market build rather than a single entry.
The esports and sports content behind BETER’s operator offer
BETER delivers 24/7 live streaming, real-time data and odds for more than 740,000 fast-paced events annually, offering up to 50 markets per event and an average operator margin the company puts at more than 8%. Its esports portfolio includes ESportsBattle, featuring eFootball, eBasketball, eHockey and eTennis, while its sports portfolio covers the Setka Cup table tennis series and the BSKT Cup basketball league. BETER also points to a dedicated Integrity team providing 24/7 monitoring and working with organisations including IBIA and ESIC, as well as sports federations, to uphold fair-play standards.
What BETER’s leadership said about the Alberta approval
Gal Ehrlich, CEO of BETER, said: “Expanding into Alberta is another important step in BETER’s growth across the Canadian market and strengthens our position in North America. Alberta’s regulated market provides new opportunities for operators to access our exclusive products, supported by reliable data, live streams, and odds. Success in Alberta demonstrates the continued demand for BETER’s round-the-clock content and reinforces our commitment to building a strong and sustainable presence in Canada.”
Valeriia Tarchynska, Chief Legal Officer at BETER, added: “Securing our Alberta registration reflects our continued commitment to meeting the highest regulatory and compliance standards in every market we enter. With registrations now secured in both Ontario and Alberta, we are continuing to expand our presence in North America while maintaining a strong focus on regulatory compliance, sustainable growth, and trusted relationships with our operator partners and stakeholders. Both registrations were secured in close collaboration with our Toronto-based trusted partner, law firm GME Law, whose team worked tirelessly with regulators to make this expansion possible.”
What Comes Next for BETER in the Canadian Regulated Gaming Market?
For a B2B supplier, regulatory approval is the gate to revenue, so each Canadian province BETER clears directly widens the base of operators it can legally serve. Two provinces in, with ten US approvals already held and further ones stated to be in progress, the direction of travel is a steady, province-by-province expansion across North America. The open question is which market BETER prioritises next, and how quickly a growing footprint of approvals translates into signed operator deals on the ground.
Source: BETER
