Super Enters Romania with Its First Technology Hub Following the Acquisition of Crafting Technologies
Super is buying its way into one of Europe’s sharpest engineering markets, and the target is a Romanian software company that took a decade to build.
The company has announced it will acquire Crafting Technologies, a software development firm based in Cluj-Napoca, to open its first technology hub in Romania. The transaction still needs to clear the usual regulatory approvals. It brings an established engineering team into Super’s structure and adds Romania to a network that already spans Croatia, Spain, the Netherlands, the United Kingdom and Brazil.
Why the Super Romania Tech Hub Acquisition Matters
Crafting Technologies is known in Cluj for a team of highly skilled engineers and software development specialists. That reputation is the point. Super is not chasing headcount for its own sake. It is buying capability, and it is buying it in a city that has quietly become one of Romania’s strongest technical centres.
The wider network already gathers more than 900 software engineers and developers across five countries. Adding a sixth base in Romania gives Super direct access to a talent pool that has drawn attention from across the continent. For a company building scalable technology platforms, proximity to that kind of engineering depth is not a nice-to-have. It shapes how fast a roadmap can actually move.
Inside the Cluj-Napoca Engineering Expansion
The plan does not stop at absorbing an existing team. Super will open a first batch of 50 new positions in Cluj while welcoming the Crafting Technologies engineers into the organisation. That is a clear signal of intent. You do not commit to fresh hiring on day one unless the hub is meant to grow into something larger.
Albert Simsensohn, Deputy CEO at Super, framed the logic around capability and location. He pointed to Romania’s mature and competitive technology ecosystem as a source of specialised engineering essential to the company’s roadmap, and singled out Cluj-Napoca for combining an innovative environment with operational efficiency and closeness to Super’s regional hubs. He also flagged something easy to overlook in deals like this: Crafting brings a proven internal talent academy that develops engineers and upskills existing staff. That is a long-term capacity play, not just a one-time team grab.
What the Acquisition Means for Super’s European Footprint
Gabriel Bota, Co-founder and CEO of Crafting Technologies, described the move as a natural next step. Over the past 10 years, through Crafting Software and now Crafting Technologies, the team grew from a small group of friends into a company delivering critical systems for high-growth businesses. Bota pointed to a shared way of thinking about ownership, speed and building reliable technology that scales.
Read past the warm language and the strategic fit is real. Both sides are describing the same thing from two directions: an engineering culture that already aligns, dropped into a structure with the scale to use it.
Future Outlook for the Super Romania Tech Hub
The opening 50 roles are the number to watch. They set a baseline, and whether Cluj grows beyond that first batch will say more about Super’s European ambitions than any press statement. The talent academy is the other tell. If Super leans into it, Romania becomes a place the company develops engineers rather than simply employs them.
For now, the headline is straightforward. Super has a sixth European hub, a skilled team in Cluj, and a hiring plan already underway.
Source: Super
